ABOUT
Midheavens is for the women with tummy issues
From IBS to bad periods, endometriosis to bad bloating and anything in between.
Midheavens was born out of a simple truth:
Most clothing wasn’t made with our bodies or our discomfort in mind.
I started this brand for women like me:
Women who struggle with bloating, cramps, sensitivities, or tummy problems. Women who have opened their closets on bad days and felt like nothing fits. Women searching for fashionable outfits that feel as soft as pajamas, but look nothing like them.
At Midheavens, that struggle is in the past.
Here, you’ll find comfortable, inclusive and mindful clothing, made to support your belly, your mood, and your changing shape throughout the day. Each piece is handmade to order, with soft fabrics and adjustable details that move with you, never against you.
And because true comfort should extend beyond your body, we create everything as sustainably as possible. No overproduction, no waste, no pressure. Just slow, intentional fashion, made with love, and made for you.
WHAT WE DO
At Midheavens, we make bloat friendly clothing for women who are tired of choosing between comfort and style.
We create soft, adjustable pieces that are actually designed for bodies that change
Whether due to bloating, endometriosis, pcos, ibs, chronic illness, menstruation, digestion issues, or recovery. Our designs are flexible and forgiving, with soft waistbands, gentle fabrics, and thoughtful details that support, not squeeze.
Each piece is made-to-order, meaning nothing is produced until you order it. That allows us to be intentional, reduce waste, and offer a more personal experience.
We source high-quality fabrics in small batches, and work in a slow, considered rhythm. You’ll never find us rushing into trends or pushing overproduction, only timeless, body-aware clothing made with care and softness.
This is clothing that listens to your body. Even on the days you feel swollen, sensitive, or overstimulated, Midheavens is here.
WHO I AM
The person behind Midheavens
‘‘My passion for fashion started very early on, I was always drawing clothes in the well-known top model books and cutting pictures from magazines to put together my own fashion sets and moodboards.’’
- Demi van Ginkel
Hi! I’m Demi. The founder, designer, maker, photographer, model, and heart behind Midheavens.
I’ve always loved fashion. But during my fashion studies and as I began sewing myself, I realized how much was missing in the clothing industry, not just in terms of sustainability, but in who fashion was truly made for.
I saw toxic production cycles, endless waste, and a complete lack of options for a group I personally belong to: women who deal with tummy issues.
From IBS to endometriosis, from painful periods to unpredictable bloating, I know what it’s like to open your closet and feel like nothing fits. Clothes that press in all the wrong places. Fabrics that feel too stiff or too tight.
And I was tired of it.
So I created what I couldn’t find.
Midheavens is a space where fashion meets softness, where comfort is just as important as beauty. I design every piece myself, source the fabrics with care, sew each garment, and package your order with intention and love. I work made-to-order, so nothing is produced unless it’s needed, using high-quality fabrics, deadstock materials, and secondhand textiles where possible.
This is slow fashion, and deeply personal.
My background: I studied Junior Fashion Styling at Florijn College and Allround Fashion Artist at De Nederlandse Beautyschool, I’ve been sewing for over six years. But more than that, I bring lived experience, of pain, sensitivity, and the search for clothing that doesn’t make it worse.
When you wear Midheavens, I want you to feel at home in your body. Seen. Soothed. Empowered.
Because you deserve to feel good in your clothes, not just sometimes, but every day.